English Composition Essay Example | Topics and Well Written Essays - 500 words - 6

English Composition - Essay Example They are country people who are happy living on the edge of the country which is shown when a cow pokes around the backyard. Maggie is content with the idea that she will be marrying an unattractive but dependable man who she doesn’t really love but who she is comfortable with. He also lives in their small town so she won’t need to move too far away from her mother. When she was little, she was trapped in a fire that caused scarring on her arms and legs. Her own ugliness makes her shy and withdrawn. This idea is carried through the story as Maggie seems to only hover around the edges of her sister’s visit. In her interests and activities, Maggie is more like her uneducated mother. Although she tries to read to her mother in the evenings like Dee did, â€Å"she stumbles along good-naturedly but can’t see well. She knows she is not bright.† She is used to doing things the same way her ancestors did which is made clear when it’s mentioned that s he understood the â€Å"small sinks; you could see where thumbs and fingers had sunk into the wood† of the butter churn’s dasher. While she values the family’s cultural treasures, she values them on a number of levels. Maggie enjoys her heritage from a lived experience. Dee, on the other hand, is known for her good looks, her outgoing charm and her ‘refusal to be denied.’ Her mother talks about how she’s had a charmed childhood. She was always able to get her way with other people. She had and still has natural charm and good looks. She is also intelligent which made it possible for her to reach a higher level of education than the rest of her family. Although her mother doesn’t know whether or not Dee’s married to the man she travels, but Mama is afraid to ask. Overall, Dee’s attitude is very much like a middle class urban woman. This life doesn’t seem to be completely satisfying though since she spends her visit desperately

Service blueprint for Coyote LocoServices marketing Essay

Service blueprint for Coyote LocoServices marketing - Essay Example The lines of visibility refer to the management decision on what a customer should see and which waiters will be in contact with customers. The decision of the manager is to keep resources such as the chef out of sight so that the customer will believe that the staff are working hard. The internal interaction consists of the interaction between the marketing staff and the restaurant assistants, the relationship between the kitchen staff and the chef, the janitorial crew and the kitchen helpers. The company recently retrained its staff to reduce flight delays and improve interaction with customers. The result was more passengers and the continued profitability of the company The five tangible cues or indicators of quality from the customer's perspective are these: a.) tangibles - which refers to the physical facilities, equipment and the appearance of personnel; b.) reliability -which refers to the ability to perform the promised service accurately; c.) assurance - which refers to the willingness to help the customers to provided excellent service; c.) responsiveness - which refers to the knowledge and courtesy of employees and their ability to inspire trust in the customer; and d.) empathy- which refers to the caring and individualized attention the restaurant p[provides to its customers. All the steps in the process are necessary to attain a high quality of service.Standardization is possible and advisable throughout the process for as long as quality, reliability an d responsiveness are observed by all the employees.The potential fail points are located in the waiting time and the transaction time. Waiting time is incurred in the preparation of the menu and the drinks which may result in lower customer satisfaction. The possibilities to reduce the perceived time is by providing cable television for the customers to watch, magazines and newspapers in the area, offering of free drinks and engaging banter with the customer.They could be designed out of the process, or what service recovery procedures could be introducedThe potential measures of performance are as follows: excellent technical quality, right image of the restaurant based on the promise of service provided by advertising and market communications and excellent functional quality. The technical quality knowledge giver is expected to know the offering in depth and detail so that information about its utility and application can be provided on demand. He or she must also be technically competent to deliver the service expected, adapting as needed to varied or changing customer need. The first service is provided by the chef and his kitchen staff. The second level of skill pertains to functional quality which is also known as customer relationship. Here it is often as simple as whether the service -giver treats the customer as a unique and important individual to be served. The waiters and service managers carry out the second type of service which consists of welcoming the customer, providing them the menu cards and collecting their bill. Service with a smile is easy to propose, difficult to impose. Smiling is